Project name: SAA Branding
As one of the world’s oldest airlines boasting an illustrious history spanning 90 years, today, SAA is a growing player in the global air space. One of the major thrusts of our vision for the future is continued global expansion in conjunction with strategic airline partners. We understand that today’s customers want high levels of service – not just on board, but also regarding check-in and frequency of flights available to major destinations.
Therefore, one of the critical aspects of transforming SAA is to focus on passenger services. Each new year brings new challenges and exciting prospects. It is our number one wish to continue attracting customer loyalty, which results in commercial success and a benchmark for assessing public-sector excellence.
